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Rams' ten principles of "good design"
Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the 1970s[3].
Accordingly he asked himself the question: is my design good design?
The answer formed his now celebrated ten principles.
Good design:[4]


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Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design.

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