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present thumbnailKai Neumann (#1) has provided a description of the model with the iMODELER Presenter.

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they want it because others want it ... so others just need to stop wanting it (whether we refer to developed countries or wealthy opinion leaders).


btw: the inspiration to this model came from the club party of our sailing club where we get a huge buffet with all sorts of meat and fish and only minor vegetarian alternatives (not as a main dish). Asking the organizers the reaction was, that even the wealthy people of the club expect to eat tasty meat for as little money as possible and that they wouldn't applaud only a reasonable bit of it combined with healthy and tasty alternatives. So demand is clear and thus the supply needs to meet it otherwise the organizers of the party would fail. Change could only come through talks - asking the community what they want which would make them proud if they could agree to some alternatives and telling them what the real effects of their change of attitude would be. That way the organizers would be our heroes.  

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