Transformation of values and behavior with KNOW WHY

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a small model showing the process of a transformation of society with the background of KNOW WHY

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over regulation

impulses, role models from elsewhere

clear worsening of current condition

sticky mission statement

great feeling of integration

other people are adapting (WoM)

attacking current comfort

too ardenuous (e.g. doing instead of having)

counter arguments, discrediting

sustainability as a value

a clear message

Attractive offers

too expensive

first mover (Change Agents)

only subtle worsening of conditions

clear scenarios (econ. u. ecol.)

valuation/scoring system

subsidies/support for first solutions

great feeling of development